CROSS-CULTURAL DESIGN

This ad for Gadani, an ice cream and waffle store, was made to promote their new butterfly pea-flavored drinks. Although butterfly pea is a popular Southeast Asian ingredient, it is unfamiliar to Western customers.

 

This concern was addressed by adding the informational paragraph to the poster in order to acquaint those who were curious to learn more about butterfly pea, making the promoted drinks more cross-culturally marketable

VENIVERSUM

 

VIDEO | PHOTO | DESIGN

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