“Crossings” was both the title and the theme behind Pacific Masterworks Chorus’s uplifting choral event. The theme was to celebrate the beauty within times of transition, especially the transition from struggles onto better times. The intent was to design a poster that could match the message of the event, while being subtle enough to leave room for wonder and mystery.
This poster, which shows an ethereal gradient between the earth and the heavens, captures the theme with both beauty and moodiness, but does not try to present the message too obviously. The cursive font of the main title was chosen to convey the continual flow of time which carry transitions from one state to the next. Because of the intricacy of the background, the words were presented as minimal as possible to allow the design to shine through while communicating the most necessary information in the negative space.